Make More Now. Sell For More Later.
I'm Ricky. I've built and sold three businesses and now help ecommerce founders scale revenue on TikTok Shop and Meta, then build the kind of business someone actually wants to buy. Grab 15 minutes with me, free.
BOOK YOUR FREE 15-MIN CALL No pitch deck. No pressure. Just a real conversation about your numbers.Brands I've Scaled, Advised and Exited
Operator first. Advisor second.
I didn't learn this from a course. I built three businesses from zero, scaled them on paid and organic, and sold all three, which means I've sat on both sides of the table: the founder grinding for the next percentage point of margin, and the seller defending every number in a data room.
Most founders optimize for revenue today and accidentally build a business nobody wants to buy tomorrow. Concentrated channels. Undocumented processes. Margins that only work at one ad spend level. I help you fix both at once. Scale what's working now, and build the multiple you'll exit on later.
- ✓ TikTok Shop growth: creator, affiliate and Shop Ads systems that compound
- ✓ Paid media strategy across Meta and TikTok, built around creative volume
- ✓ Offer, margin and LTV work: profit that survives scale, not just top line
- ✓ Exit readiness: the metrics, docs and de-risking buyers actually pay up for
Exactly how the call runs.
Short, specific and useful whether or not we ever work together.
Your numbers
Revenue, spend, margin, channel mix and where growth is currently stuck. I ask direct questions so we skip the small talk and get to the real constraint.
The bottleneck
I tell you what I'd change first, whether that's creative volume, offer, channel concentration or backend economics, and why it's the lever with the highest return right now.
Your next move
You leave with a clear plan you can run yourself. If it makes sense for me to help you execute it, I'll say so. If it doesn't, I'll say that too.
Built, Scaled, Then Sold
A few snapshots from brands I've operated and advised. Numbers below are placeholders, real screenshots drop in here.
$XXX,XXX In Revenue From A Single TikTok Shop Quarter
[PLACEHOLDER] Short story of the brand, the constraint you found, the change you made, and the outcome: spend, revenue, ROAS and timeframe. Keep it to three sentences so the screenshot carries the weight.
$XX,XXX → $XXX,XXX In Under 90 Days
[PLACEHOLDER] What was broken before, what you rebuilt (creative volume, offer, affiliate engine), and the exact lift. Include the spend figure so the multiple is obvious.
Exited At X.Xx Multiple
[PLACEHOLDER] The exit story. How long you held it, what you cleaned up before the sale (concentration, SOPs, margin, retention), and what that work added to the final number.
Client Snapshot: X,XXX Orders From One Channel
[PLACEHOLDER] A client result. Name the channel, the strategy, and the tracked outcome. Add a one-line quote from the founder underneath if you have one.
Let's not waste each other's time.
✓ Book the call if
- You're an ecommerce brand already doing real revenue
- You're selling on TikTok Shop, Meta, or both
- Growth has plateaued and you know it's a systems problem
- You want to eventually sell, and want the business built for it
- You're the decision maker and can act on what we discuss
✕ Skip it if
- You haven't launched or made your first sales yet
- You're an agency looking to sell me services
- You want a free strategy to hand to someone cheaper
- You're looking for a done-for-you miracle with no involvement
- You aren't willing to spend on paid traffic or creative
Pick a time that works for you.
Choose a slot below and you'll get an instant confirmation with the call link.
By booking, you agree to receive appointment and follow-up messages about your call. Message & data rates may apply. Reply STOP to unsubscribe.
Quick answers.
Yes. Fifteen minutes, no cost, no obligation. If there's a fit to work together I'll tell you at the end, but the plan we build on the call is yours either way.
Your last 30 days of revenue, ad spend and rough margin. If you can pull it up live, even better. The more specific the numbers, the more specific my answer.
Absolutely. Most founders I talk to are years out. The work that raises your exit multiple (margin, retention, channel diversification, documented systems) is the same work that makes the business better to run today.
No. TikTok Shop is where I see the biggest unclaimed upside right now, but the majority of the work is paid media, offer and unit economics, and that applies whether you're on Meta, Shopify DTC, Amazon, or all of them.
You'll get an instant confirmation email and text with the call link, plus a short reminder before we meet. Show up with your numbers and we'll get straight into it.